Recently the PR company, KCD, has announced during the next Mercedes-Benz fashion week they will be introducing a new digital format for their clients fashion shows. The new format will be online-only fashion shows to buyers and members of
the press.The shows will be pre-taped, then scheduled to air online at a specific
time, viewable via computer, i Pad, or iPhone, to anyone with a username and password. As a bonus, run of show information appears alongside each look and you can
select favorites, type notes and view front, back and detail shots. They
also provide a video in which the designer discusses inspiration, a
bio, credit information, beauty details, images and transcripts.
I think this is great new way to involve as many people within the fashion industry as possible. With this new format the difficulties many people face during fashion shows will no longer be a problem, such as having a bad seat, missing some of the favorite pieces, and time conflicting show times.
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